I thought I’d share some things about the industry leaders I met at ISA 2018.
I wrote about Rick Hatton from Banner Ups on my blog – https://www.thinkmutoh.com/light-up-your-life-your-artwork-and-your-brand/?v=e748b7c8fd06
Rick introduced me to Keder Tape, an adhesive silicon strip for SEG frames.
So at ISA I went over to finally meet Rick and others from Banner Ups (/), and who do you think I saw working the Banner Ups ISA booth? (https://www.signs.org/isasignexpo)Butch “Superfrog” Anton (http://www.superfrog.com/).
Butch was the first sign artist that I had met and talked with, and I don’t remember which show it was, but I remembered Butch. It has been more than a decade, but his insight and advice changed the way I looked at signs. I had always been under the impression that signage was strictly informative.
Being a tech guy, for me signs told me what I needed to know, but being a wannabe artist, what Butch was talking about captured my interest. Butch was displaying at the show, but mostly he was talking about what he knew – signage. Patient and understanding, I bet we talked for half an hour, I was fascinated by what he was telling me. Butch was telling me about ‘Branding’ long before I remember hearing the term in the industry. Butch explained that signage’s effective role was about not only transferring information but by capturing and creating an ‘image’ that reflects the goals behind the sign and produces an emotion that reinforces that image.
I am sure that those weren’t his exact words and I hope I am accurate enough in conveying his message.
In any case, I recommend that you reach out to Butch and Rick and take advantage of their skill sets and sage advice to improve your business and signage.